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About Anna
Anna Bruce’s blend of skills as a marketing consultant, journalist, copywriter
and programme consultant could revitalise your copy or your company. Her speed service as a journalist and copywriter
can help you meet tight deadlines while her innovative marketing solutions and specialist knowledge have helped many reach
a wider audience.
Anna Bruce began her academic life as a scientist, gaining a BSc (Hons) degree from the University
of Reading in 1997.
However, in 2002 Anna decided to follow her passion of writing and after completing a Postgraduate
Diploma in Magazine Journalism began to work as a freelance writer.
“Has my scientific mind been lost in candy-floss writing? I don’t think
so”, says Anna, adding, “In the space of a working day I can have discussed the merits of a new low-emissions
engine, interviewed and profiled a TV star and helped someone create a personal statement to get the job of their dreams.
I have to adapt and evolve and I’m confident Darwin had a theory about that!”
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Anna has written for a variety of magazines, under a variety of pseudonyms, predominantly
for the equestrian press.
People profiles, human interest stories and competition reports are her bread-and-butter and
she continues to write a column in the monthly specialist magazine, Eventing.
In addition to this she is celebrity profiler and travel writer for The Equestrian Lifestyle
magazine, visiting countries such as South Africa, Slovenia, Bulgaria and Austria.
Furthermore she has created or edited a wide variety of material including:
- Technical writing
- In-house newsletters/magazines
- Press releases for businesses or PR companies
- Personal statements for CV and job applications
- Website copy
- Advertisement copy and slogans
- Comment pieces
- Marketing and business ideas for start-up and established companies
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In 2007 Anna enjoyed working behind the scenes as the programming consultant for a series of
12 specialist TV programmes, devising content and scriptwriting.
Her international client list includes:
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Magazine titles from ipc media, Archant Life and Martial Arts magazines
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PR Companies such as Sirenia, Jo Musson Public Relations, Onside Consulting and Dunwoody Sports
Marketing
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SKY TV channel, Horse & Country TV
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Individual firms such as Barnmice.com, Back In Action, JWS Stabling, Twemlows Hall Stud, Sound
Riding and the New Forest Wood Burning Centre
From 1997-2007 Anna acted as Director of Communications for Team Fredericks, helping riders, Lucinda and
Clayton Fredericks become the world’s leading three-day-event couple, securing them sponsorship deals, acting as their
public relations officer and instigating the creation of their TV series and DVD.
From 2007 - 2008 Anna acted as Director of Communications for Team China creating a community of professionals
to work towards enabling the first ever rider to represent China in international three-day-eventing to compete at the Olympic
Games.
* Images courtesy of MAI Publications, publishers of The Equestrian Lifestyle and Ireland's Equestrian
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